You should have a Video SEO strategy as part of your marketing or advertising campaigns for many different reasons. Before implementing your Video SEO strategy you should look at significant factors that should always be incorporated are research, meta-data, optimizing, systematizing, testing, creativity, originality, seeing the big picture and engaging viewers. Putting your videos on YouTube is a great platform and it’s easy. Video search results are more likely to be clicked on versus a text ad or sponsored link especially if the video content is entertaining and engaging. Video content in search engines are less competitive. Video SEO allows you to engage you target market or audience, increase search and traffic to your website and to special offers. Videos dramatically increase click-through rates on web pages, and also helps you direct traffic to the pages you feel are most popular and informative. In conclusion, Video SEO is a valuable element of overall digital and social media strategy.