While advertisements are still an important way to increase the visibility of your products or services, setting up your business’ profile on Instagram is free. You will be able to attract a sizable audience if you play your cards right. In this article, we will be looking into the benefits of using Instagram for business and how it has become an essential marketing tool.
1. Regardless of the size of your business – You can still THRIVE
With over a billion users to target, Instagram acts as a hub for your target audience, making it an integral marketplace for your business. It doesn’t matter if you have a large business with an established brand or run a small home-based business – Instagramcan help build awareness and put your organization on the map through regular and consistent engagement and active presence to keep your brand relevant.
Pro tip: Post regular pictures and promotional videos on your Instagram Story and maintain a routine of posting at least one post per day to increase your number of followers.
2. Earn money from Instagram
Since its inception, Instagram has modified its interface and improved its services to business accounts. Instagram now has an e-commerce platform on the application itself, which allows businesses to generate revenue through tactical product placement.
Instagram now permits ads in the “Shop Tab” globally. This makes it easier for people to discover and buy your products while they’re browsing. Businesses can also add tags and product descriptions on the posts to redirect users to their official website or specific web pages.
3. Partner with influencers to promote your brand
One of the most efficient ways to enhance the visibility and relevance of your brand is by partnering with social media influencers whose followers are your niche target audience. A renowned and established influencer will help your business generate more sales through increased ROI (return on investment). Influencers engage with their followers through their stories and public posts – the right influencer for your brand can help you target a demographic you didn’t have access to previously. Content creators and public personalities can help you advertise your products or services in creative and fun ways.
4. Stay aware of what your competitors are doing
To be a successful business, you not only have to offer the best quality products/services, but you also need to keep an eye on what your competitors are doing. To get that all-important edge over your competitors, you must observe their pricing strategy, marketing strategy, and the sort of value addition their products and services provide to prospective customers. Since almost every business has an online presence, pay attention to how often your competitors post on social media and the tactics they use to engage with their audience.
Are you looking for ways to use Instagram to its fullest to grow your business? Contact Three65 Ideas to book a free consultation and to learn how to make Instagram work for your business!