With over 2.3 billion users worldwide, YouTube offers astronomical opportunities for businesses to gain awareness and visibility, generate leads, improve sales, and boost their overall marketing strategy. Find out more.
Highly Engaging Ads
In a world where people are bombarded with hundreds of ads on every social and digital platform, only the best ads stand out and grab the attention of the viewers. YouTube enables businesses to use video ads which are more engaging and have a high recall rate.
By creating an effective video ad on YouTube, you not just enhance customers’ interest and engagement but also increase brand recall, which allows users to remember your ad for a longer time than a text or a simple image ad.
Immense Reach
YouTube has broken all records when it comes to the reach and size of users. With over 2 billion users who watch an estimated 5 billion videos every single day, YouTube has become one of the top five most-used platforms in the world.
In addition, online shoppers prefer YouTube video ads over Facebook ads when considering making a purchase. Further, video ads will not just have a better potential of reaching customers, but you will also be to enhance your conversions.
High ROI
YouTube is not just one of the biggest social media platforms, but it is also one of the most influential. The platform has millions of influencers who are followed by millions of people from around the world. The number of YouTube channels that earn a six-figure income through the platform grew over 40% year-on-year. The number of channels with over a million subscribers also grew by 65% year-on-year.
This means YouTube has the potential to give an exponentially high return on investments to its creators and advertisers.
Highly Targeted Audience
YouTube is owned by Google and has countless targeting options that are highly effective. You have the option of choosing your target audience based on location, demographics, including age and gender, contextual targeting, life events, affinity audiences, in-market audience, and a whole lot more.
These types of refined targeting options allow you to select the most relevant people who will be more likely to buy from your brand or be interested in your company’s services or products.
Better Tracking
One of the biggest advantages of YouTube is that it allows you to monitor and track your video ad performance. With YouTube’s analytical tools, you can find out all the metrics and KPIs related to costs, performance, views, and ad budget.
This is an effective way to determine whether your video ad is being well-received and can help you avoid wasting money on unsuccessful video ads. It can also help you understand what kind of video ads work, what does not work, and what changes to make to increase the effectiveness of your video ad campaign. Additionally, you can find out who is interested in seeing your ad(s).
Low-Cost Ad Campaigns
Since the platform offers immense visibility, many small businesses think that advertising on YouTube is beyond their reach because it must have expensive advertisement costs. The average ad on YouTube costs between $0.10 and $0.30 per view or per click with an average daily budget of just $10. YouTube only charges you when someone watches 30 seconds of your video or watches the entirety of the video if less than 30 seconds or if a person interacts with the video (i.e., clicks a link).
Hence, marketers have flexibility on how much they want to spend on an ad campaign, making it an excellent advertising tool for people of all budgets.
Achieve your Advertising Goals
When creating an ad, you need to first ascertain what you are trying to achieve from that ad. It can be anything from increasing your brand awareness, promoting products and services, generating leads, grow sales, improve website traffic, etc.
No matter what it is, placing content on YouTube can help you achieve all of your goals, with the ultimate aim of generating more revenue.
How to Get Started With YouTube Advertising
Now that you understand the many benefits of YouTube advertising, you can start your own video ad campaign. Keep in mind, though, you will need to do some hard work and do it correctly in order to reap the awards. Here is what you can do to get the most value out of YouTube.
Brand Safety & Brand Suitability
Brand safety refers to measures that aim to protect brands from negative, illegal, dangerous, and inappropriate content that can harm their reputation. Since YouTube is so huge, sometimes, negative content can slip through its cracks. You do not want your ad to show up next to unacceptable content that can turn off your users and bring irreparable damage to your brand. So, it is a good idea to create an “exclusion list” of keywords, content, and channel that you do not want to associate with your brand.
Aside from this, you also need to think about your brand suitability. This refers to identifying content that works for your brand. Like brand safety, brand suitability also involves creating an exclusion list to avoid content that may be illegal or may be legal but not suited to your brand. It also involves the use of an “inclusion list” of keywords, content, and channels that you want your ad to appear next to, which can help boost your brand image and reputation.
Seek the Help of Professionals
Although advertising on YouTube may seem simple in theory, it has many moving parts and can be overwhelming for a business, particularly a small one, to manage on its own. That is why it is always smart to consult with experts like Three65 Ideas.
Our team of social media marketers is highly experienced in YouTube advertising and can create high performing campaigns that will enhance your overall marketing strategy and conversions. To learn more about our YouTube services and other services visit www.three65ideas.marketing.